Gone are the days when movies were only for entertainment and social media was a platform for making friends alone. The people of today are very successful at multi-tasking and making the best out of their resources. Today’s film makers are not crusty old men lugging around heavy equipment. With the advancing in technology and the quality of cameras in smart phones, even college goers are trying their hand at professional photography and film making. This is especially true with film students.
This said, is it hardly a surprise that our corporate world too uses short films and documentaries? From promotions to training videos, they are making their presence known all over. Here are a few tips on making your corporate documentary a success and a hit.
The writing and the contents
More often than not, as a DOP cameraman, the success of the entire project will rest on your shoulders. In this case, it’s vital that you pay attention to all important aspects of the documentary making. Be very involved with the writing of the script (if there is a script involved) and the content you are about to shoot. Remember that this pre-production part of the documentary makes a huge difference in the final finished product.
Keep the who and the why in mind at all times
Like with any film making, keeping the audience in mind is vital. So is remembering why the video is shot. In this case, remember to focus on the why (promotion? Introduction? Training? Motivational?). With corporate documentaries, the audience is much smaller than with short films and feature films; they focus on a particular audience. It’s your duty as a producer and cameraman to remember to keep them in mind at all times.
The location and making proper use of lights
Generally, in the case of many corporate documentaries, the “location” of the video project is usually the work building. This is not some set that will be perfect for shooting, so you need to be well familiar with the location, as well as the ups and downs of it. You need to learn to work with the live interruptions as well. Apart from that, if you are planning on using natural light for your movie, it’s advisable that you shoot fast and smartly.
The music, the sound and the silence
The use of sound and silence takes a prominent place when making a movie. But unlike with feature films and short films, it’s not advisable that you use any music that you find appropriate. After all, this can cause copyright issues as well. If music has to be used, then we suggest you get music made specifically for this documentary. Apart from that, we suggest you make proper use of silence as well; for impact.